Tuesday, May 10, 2011

Marketing and Selling your Skills.

Last year I read a review about the brands that fill up our media year in year out. It emerged that they were some of the most recognised brands eg Safaricom, Raila Odinga, Mwai Kibaki, EABL, OMO, Coke etc. You would wonder why those very well recognized and loved brands would still care to spend so much money on advertising and product placement. You would ask why, if they were that good would they bother to spend so much. Well for the simple fact that competition is high and the field for selection is very wide. So it gets down to the basic question. If you all offer the same thing in terms of content, why should I choose you and not the other? The basics of human intelligence just goes down to presentation beauty, novelty, package etc. We do this with most other things. We even dress to kill in order to be ahead in the dating game, we apply make up and lotions etc. 

What of the resume. For most professionals, the resume is often a quickly done just before the application. Sometimes its the same resume spammed to thousands of employers. And you cant blame them really. Most times they are professionals in their own fields, say IT, engineering, HR, Finance, name it but they are not resume writers. They are not skills or human resources marketers. No wonder no call ever comes. But not with everyone. Career Pitch (careerpitch@gmail.com ) headed by Mr. Charles Adhola has started a very targeted marketing and product placement specifically targeting professional skills. The company works closely with the professional and creates a customized CV and cover letter directly and accurately targeted at the exact job. 

In fact they go further and try to bring out the whole person, market both the obvious and the hidden attributes. What the company would need now and what they would benefit from and which the professionals personality and traning provides.
The whole thing actually includes Resume Review and Cover Letter Designs; Interview Drills/Preparations; Career Coaching; and design of relevant Career documents (application for salary review, promotions, conflict arbitration etc). Mr. Adhola even has  two columns on Daily Nation - Get It Right on DN2 on Monday and Ask Charles on Friday.

In my view its just what the present busy and result focused professional needs for his career advancement. We seek professional help for such simple stuff as changing oil in a car, how much more do we need an expert to change careers and accelerate growth?!

1 comment:

  1. Nice stuff. Could come in handy for some of us, seeking to advance in our chosen careers.


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